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Everything we do in our lives points back to experience. Where we go, where we shop, what and where we eat…everything! For those things that we haven’t yet experienced, our decisions are driven by a positive perceived experience. We make decisions to do and try new things and visit new places based on a belief that we’ll have a great experience.


Experience often impacts our decisions in subconscious ways, that’s why it’s easy to undervalue the impact of the experiences we provide our clients, employees, and those attending our events.


At Joi Lesan, we combine a proficiency in operations and logistics with our over 15 year background in client experience and retention to provide our clients with the knowledge and support needed to deliver experiences that lead to recurring business.

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As an experience strategist, Candice Washington manages the operations and logistics of business that aid in curating top tier experiences for all stakeholders, ranging from team members, clients, and event attendees. 


Candice's over 15 years in business development and program management in the sports and entertainment, non-profit, and education industries has afforded her the ability to develop a unique strategic agility and financial acumen to help clients effortlessly identify, engage, and foster client relationships that create an unrivaled client experience and significant impact. Candice leverages her expertise in experience with a dynamic skillset in operations, logistics, and strategic development to create data driven strategies that position brands for profitable growth.


Whether you’re seeking to increase your client retention and grow the business of your existing client base, bring your client experience to life through an event, or improve the internal operations of your company, Candice, also known as The Client Curator®, is the catalyst for delivering experiences that produce a positive return.

My Curated Interests...


One of this things I'm known for is my style. And I must say, standing 6'3" doesn't make fashion the easiest thing I've ever done. However, I've become adept at mixing luxury and fast fashion to create head turning looks, often highlighted by statement tassel earrings and Fedora hats. It wasn't until relatively recently that I understood just how different you're treated when you look like "somebody". But regardless of that, I love the way fashion makes me feel. And look!


Did somebody say food?! I'm often known to respond to the question "What do you want to eat?" with "Food". That's really how easy it is for me. I love so many different kinds of foods, including ethnic foods, that it's often difficult for me to figure out what I want to eat.


I love getting "flewed out", as some would say. I'm always down for a trip to new and familiar places as travel always allows me to have new experiences. And as many who have met me know, I never meet a stranger.