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Everything we do in our lives points back to experience. Where we go, where we shop, what and where we eat…everything! For those things that we haven’t yet experienced, our decisions are driven by a positive perceived experience. We make decisions to do and try new things and visit new places based on a belief that we’ll have a great experience.


Experience often impacts our decisions in subconscious ways, that’s why it’s easy to undervalue the impact of the experiences we provide our clients, employees, and those attending our events.


At Joi Lesan, we combine a proficiency in operations and logistics with our over 15 year background in client experience and retention to provide our clients with the knowledge and support needed to deliver experiences that lead to recurring business.

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Candice Washington is bringing a new fire to business ownership and beyond with her signature purple hair, iridescent smile, distinctive approach, and empowering message.


Dubbed The Client Curator®, Candice leverages her strategic agility and financial acumen to help clients effortlessly identify, engage, and foster client relationships that create an unrivaled client experience and significant impact. With quality data and 15 years of experience at the heart of her processes, Candice’s expertise lies in client service recovery, specializing in robust, sustainable strategies that position brands for profitable growth. Her reputation for excellence, extensive retention knowledge, and dynamic skill set have allowed her to masterfully integrate her savvy and position her consulting agency as one of the top female-led firms in the small business space.


With the core message “Passion focused. Heart driven. Results proven.” at the forefront of her mission, Candice contentedly fulfills her personal and professional passion for serving others through consulting, speaking, workshops & seminars. Her impact is illustrated perfectly in Zig Ziglar’s quote, “You can have everything in life you want if you just help other people get what they want.”

Partner with Candice for all of your client and event experience needs.

My Curated Interests...


One of this things I'm known for is my style. And I must say, standing 6'3" doesn't make fashion the easiest thing I've ever done. However, I've become adept at mixing luxury and fast fashion to create head turning looks, often highlighted by statement tassel earrings and Fedora hats. It wasn't until relatively recently that I understood just how different you're treated when you look like "somebody". But regardless of that, I love the way fashion makes me feel. And look!


Did somebody say food?! I'm often known to respond to the question "What do you want to eat?" with "Food". That's really how easy it is for me. I love so many different kinds of foods, including ethnic foods, that it's often difficult for me to figure out what I want to eat.


I love getting "flewed out", as some would say. I'm always down for a trip to new and familiar places as travel always allows me to have new experiences. And as many who have met me know, I never meet a stranger.